Larox® PF, one of Metso's flagship filtration products, was originally introduced in 1977 and has since achieved significant success, with over 1300 references worldwide. In 2024, Metso launched an upgraded version of the Larox® PF, and Movya supported the launch with two distinct animations: a marketing version for a wider audience and a technical sales version.

The marketing animation aimed to create an informative and visually compelling presentation of the latest innovations, emphasizing easy maintenance, reduced hydraulics, digitalization, and the small footprint, efficiency, and versatility that have defined the Larox® PF for years. Designed for both existing and potential customers, the animation delivered a concise, engaging narrative, strategically focusing the budget on key scenes for maximum impact.

The sales animation provided a comprehensive overview, detailing the main features, key components, operating principles (filtration cycle), and Metso's services. With a runtime of 7 minutes and 30 seconds, it adopted a slower pace to thoroughly present all aspects of the product. This version served smaller audiences as a dynamic alternative to traditional PowerPoint presentations, enhancing the sales process.

Both animations received excellent feedback, showcasing an inspiring approach to product launches and serving as a reference for Metso and Movya alike.