Movya designed and implemented a high quality animation of the Metso XM Series launch. In addition to the main animation, a short teaser version was included to be used in social media before the launch. The animation was produced as a 3D-animation with visual effects, on-screen texts and audio. The animation was planned and created in a way that it works without voice over speech. The chosen visual approach would endorsed the high quality and premium feel of the XM offering.