The product launch video for Nokian Tyres Hakkapeliitta 9 had all the favorite elements of a filmmaker’s dream: cold weather, low lighting conditions, and even an animal actor.

The goal of the Hakkapeliitta 9 launch video was to showcase the innovative new stud concept for straights and turns, while also highlighting Nokian Renkaat’s northern roots.

The video was conceptualized and scripted by Movya and filmed in Lapland. With careful scripting and thorough preparation, all potential risks were minimized, ensuring that plenty of high-quality footage was available for editing once back at the home office.

With a bit of post-production magic, the unique beauty of Lapland was infused into the film, and the simple concept of comparing the speed and maneuverability of the Husky to a modern high-tech winter tire came to life.

The Hakkapeliitta 9 launch video demonstrates that simple ideas are often the best, and with proper concepting, the work is already halfway done.