Summary

The Valtra Virtual Showroom is a cutting-edge 3D digital space that enables global customers to explore, personalize, and engage with Valtra’s customized tractors and solutions. By leveraging digital twins and immersive technology, the showroom enhances the customer journey and boosts engagement. The initiative resulted in a 60% increase in digital touchpoint conversions in 2023.

Objectives

Valtra sought to transform its digital customer experience by providing an interactive platform where potential buyers could explore tractors tailored to their specific needs. The showroom was designed to be accessible, engaging, and integrated with Valtra’s CRM, ensuring a seamless transition from discovery to purchase. The goal was to increase lead generation, improve customer engagement, and position Valtra as an innovator in the agricultural machinery sector.

Approach

Valtra adopted a strategic approach that combined its technologically advanced products with an intuitive digital platform. The showroom was co-developed with Valtra’s R&D and marketing teams in collaboration with Movya’s Storyverse platform. The initiative focused on creating an interactive and user-friendly environment that showcased digital twins of Valtra tractors in an immersive 3D space. Compatibility with standard web browsers ensured broad accessibility without requiring specialized VR equipment.

Implementation

The showroom was developed as a dynamic, customer-facing 3D environment available 24/7. It supports various interactive elements, including:

• Real-time product presentations by Valtra representatives

• A branded virtual event space with multiple rooms and lounges

• Photorealistic digital twins of Valtra tractors

• Interactive engagement via avatars, live video feeds, and chat functionalities

• Voting, polling, and mixed-reality experiences to enhance participation

The virtual showroom was also utilized for product launches and live events, maximizing customer engagement and accessibility. The platform’s analytics provided valuable insights into user behavior, helping Valtra refine its offerings and improve the user experience.

Impact

The Valtra Virtual Showroom delivered impressive business results:

• The Q Series launch event saw 5,000 live participants, generating 34 immediate test drive requests and a 30% increase in sales leads.

• 7% of closed sales were directly attributed to virtual event participation.

• Digital touchpoint conversions increased by 60% in 2023.

• Visitors spent 300% more time in the virtual showroom compared to browsing product pages on valtra.com.

• The 3D showroom launch saved 65% of the costs associated with a physical event and significantly reduced the carbon footprint.

Exportability

The Valtra Virtual Showroom serves as a benchmark for integrating immersive digital experiences into sales and marketing strategies. Key lessons for industry leaders include:

1. Embrace digital transformation to enhance customer interaction and lead generation.

2. Ensure accessibility by designing platforms compatible with standard web browsers.

3. Use digital twins to create an engaging, consultative sales approach.

4. Leverage real-time analytics to optimize customer engagement and improve marketing strategies.

5. Maximize cost efficiency and sustainability by reducing reliance on physical events.

By pioneering this virtual showroom, Valtra has set a new standard for customer engagement in the agricultural machinery industry and beyond.